Chris does Content - the website of Chris Worth, technology copywriter

Portfolio

While I can whomp up a campaign concept as well as the next ex-agency copywriter, most of my work today is long-form: articles, essays, whitepapers, research pieces, and full-length books. I’m fluent in most media – web ads to radio scripts and broadcast video – and can juice up your stuff with my own strategic insights and data models. (Think of me as a discount McKinsey.) Here are a few faves from a looong time in the words biz.

Books & research papers

There’s long form, and there’s really long form. (One client described my core skill as “applying the unifying concept of an ad campaign to the expanded content of a research paper.”) Here are some pieces of 10,000 words plus, where organising principles and content strategy matter as much as the words.

Content from “100 Days, 100 Grand”

Brochures & thinkpieces

Other long-form work spans marketing collateral, industry reports, and other research documents including some academic collaborations. For many I created the explanatory models and research methodology too (I’m a trained statistician) although much of that is P&C.

Some white papers for a tech marketer

Advertising campaigns

Nothing like a good ol’ three-button-suit: multiple executions unified by a core concept, born of days scratching out ideas with a Sharpie. (Well, it beats working for a living.) In years with big-bad ad agencies I wrote over 200 international campaigns; here are a few that’ve rolled off my A3 pad down the decades.

A few print campaigns

Audiovisual scripts

I’ve scripted my share of video and audio for both broadcast and YouTube, and had a lot of fun doing it. Spoken narrative, talking heads, animatics and storyboards; I’ve even done a few radio voiceovers. But to the annoyance of ADs everywhere I’m overly fond of adding camera directions. (Some links go to YouTube.)

Screen and script work

Sites & web content

The more complex the technology, the simpler its value proposition has to be on the web. Which means vivid language, snappy sentences, and exceptional collaboration between writer and designer; even the most responsive template needs a wordcount. I’ve developed thousands of pieces of web content, including articles, blogs, landing pages, and whole sites.

Sites and content

I offer native British and American English plus ASEAN variants; style guides include AP, Chicago, FT, Economist, or of course your own. (NOTE: a lot of my “big thinking” analysis stuff can’t be shared openly; if you want consultancy-style outputs without a consultancy-sized budget, contact me to talk over some ideas.) If the above gives you a tingle, let’s talk.

Based: London, United Kingdom
Phone / WhatsApp: +44 (0)7876 635340
Email: contact Chris
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