Hi! I’m Chris Worth, London-based freelance copywriter for all things STEM (science, technology, engineering, mathematics) and SMT (software, media, telecoms). I write campaigns, content, and collateral for ad / web agencies and tech marketers (including Google) across the UK/EU, North America, and Asia.
What I do best is explain complex technology in terms of its business benefits: how your products and services change the world, grow the economy, enrich people’s lives. Making the hard stuff sound simple – and your value proposition appeal to more customers.
Experience? Some. A decade in Asia and Europe with global ad agencies, creating over 200 international campaigns across web, print, and broadcast. A year in business school sweating an MBA. Author of the 1,200-page textbook 100 Days, 100 Grand and the “How to do . . .” series. Plus 3m+ words of web content reaching audiences in the tens of millions, for clients from Silicon Valley to Germany’s Mittelstand.
Why this matters to you: over decades of writing stuff – straight-up campaigns, long-form content marketing, sites spanning thousands of pages – I’ve become conversant with so many areas of technology they’ve all joined up. Big Data and apps to AI, APIs, and SaaS; smart grids / buildings / vehicles to Internet of Things; automotive and aviation to solar, wind, and hydro energy; datacentres and cloud computing to chip architectures and theoretical physics; optical networking and mobile broadband to satellites and spacetech. I’ve whomped up words for them all.
It’s led to a deep understanding of markets and audiences, plus the economic and political megatrends that drive them – skills that’ve kept me busy since Day One. (I don’t so much pitch for clients as get pitched.) And with training in statistics and analytics I can add pictures (charts and graphs) to the words, too.
So: if you’re interested in having your marketing campaigns, web content, and research thinkpieces created by a writer with more ooomph than average, let’s talk. (Googlers, book on Ariba.) NOTE: no recruiters, please.