Hi! I’m Chris Worth, London-based freelance copywriter for all things STEM (science, technology, engineering, mathematics). I write campaigns, content, and collateral for ad / web agencies and tech marketers (including Google) across the UK / EU, USA, and ASEAN.
What I do best is explain complex technology in terms of its business benefits – making the hard stuff sound simple, and your value proposition appeal to more people.
Experience? Some. A decade in Asia and Europe with global ad agencies, creating over 200 international campaigns across web, print, and broadcast. A year at business school sweating an MBA. Author of the 1,200-page textbook 100 Days, 100 Grand and the “How to do . . .” series. Plus 3m+ words of web content reaching audiences in the tens of millions, with clients spanning Silicon Valley to Germany’s Mittelstand.
Why this matters to you: in 25 years writing stuff – straight-up campaigns, long-form content marketing, sites spanning thousands of pages – I’ve become conversant with so many areas of technology that they’ve all joined up. Big Data to SaaS and AI; datacentres and cloud computing to chip architectures and theoretical physics; optical networking and mobile broadband to satellites and spacetech. I’ve whomped up words for them all. It’s led to a deep understanding of markets and megatrends, plus the macroeconomic and geopolitical factors that drive them – skills that’ve kept me busy since Day One. (These days I don’t so much pitch for clients as get pitched by them.)
So: if you’re interested in having your marketing campaigns, web content, and research thinkpieces created by a writer with more ooomph than average, let’s talk. (Googlers, book on Ariba.) NOTE: no recruiters, please.