Need a copywriter?
Looking for ad campaigns, sales copy, or web content? Ask me. I’m Chris Worth, a London-based freelance copywriter with an advertising agency past and academic quals that let me back every idea with research, analysis, and insight.
My niche is the hard stuff: those large and complex briefs where critical thinking driven by data can add value. It’s a five-step approach: just choose the bits you need from this sketch. From straightforward marketing content to academically solid research pieces, you’ll get a writer who knows business backwards, finance forwards, and technology inside out.
That means broad creative experience (100+ clients and over 1,000 projects) plus deep sector knowledge in communications / software / technology, aerospace, automotive, energy, and finance. I’m also versed in macroeconomics and geopolitics (goes with the territory; I’ve lived and worked in six countries) while interests include adventure travel and extreme sports. (Wonder and thrill are my favourite emotions.) Options include:
- Broadcast campaigns and audio/visual scripts conceived and storyboarded
- Large-scale websites and SEO-friendly content planned and developed
- Customer Relationship Management programmes created and managed
- Brochures, features, and data-driven articles researched and written
- Information architecture and web applications defined and documented
- User experiences and customer journeys defined and mapped
- White papers and consultancy reports researched and written
- C-level speeches and presentations scripted and strategised
So if your subjects span STEM (science / technology / engineering / maths) FIRE (finance / insurance / real estate) or PPE (politics / philosophy / economics) I’m your man to market them. To put me on your team take a look at my portfolio then get in contact.
I create campaigns, copy, and content …
In a decade overseas, I whomped up over 200 campaigns for top-10 advertising agencies, winning multiple awards and judging the One Show (advertising’s Oscars) in New York. (See what people say about me.) I’ve worked across media in print, broadcast, mail, web, and social – in six countries and 16 markets – and authored a 1,200 page textbook. (See my Author’s Page at Amazon.)
In other words, I can handle the big jobs: long copy, brand books, regional rollouts, anything needing qual&quant analysis or large-scale planning. (See my capabilities.) Of course, I’m up for your sites, blogs, listicles, emails, landing pages, microcontent, and soc med messaging too.
… combining words and numbers.
An MBA from world-ranked Warwick lets me combine killer copy with information architecture and data analytics. Applying research methods to collect, analyse, and extract insights from data gives you content that engages audiences faster, stronger, and deeper . . . without blowing your budget. Sometimes the biggest insights come from the smallest data. Let me find them for you.
Costs? Both day rate and fixed-fee options with volume discounts: the more you book, the more you save. (See my rate card.) I like to understand my clients’ hopes and dreams in depth, so I limit my roster to 3-8 names at any one time. To be one of them, let’s talk.