Sir Martin Sorrell, founder of world-leading advertising group WPP and CEO of S4 Capital: “Chris’s essay ‘Click, click, you’re dead’ focusses the mind – and makes all of us think about where our agencies are going.” The articles he referenced were sent to his top 300 managers globally and won me a judge’s spot at the One Show Interactive, advertising’s Oscars.
Mark Anderson, publisher of the subscription-only SNS Newsletter read by over 10,000 technology and venture capital executives, said: “Those who have already read or met Chris know that he has the kind of very quick intelligence that you’d want in your own creative director – not just someone to pitch you new campaigns, but someone with an incisive understanding of what makes people tick, why they should buy your stuff, and how this all fits in with larger technical, cultural and demographic trends.“
Jean-Marie Dru, former Chairman of another global ad group TBWA\, said in a speech I wrote for him: “I will say this three times: creativity is still here, it is still necessary, and it is still everything we do – including this speech!”
Miles Young, former global CEO of ad agency Ogilvy, said “Chris’s work didn’t so much reach our inboxes as make them explode – and it’s his kind of thinking we need more of.”
Neil French, legendary creative director and former global creative head of top-10 ad agencies Ogilvy and Y&R, said: “Chris is a visionary web thinker…. and he’s too smart for this gig.” I later presented at his Asia Creative Directors’ Conference in Bangkok.
Mark Taylor, former Dean of world-ranked Warwick Business School and a former MD of investment firm BlackRock, had this to say to a gathering of MBAs in London: “[Chris said] something that made me think tonight – that Warwick is the business school for mavericks. It’s something I plan to think about more deeply.“
John du Cane, CEO of North America’s top fitness publisher Dragon Door (and the guy who introduced kettlebells to the USA) kept it succinct: “Chris Worth is one helluva writer.”
Chris Locke, author of seminal web screed The Cluetrain Manifesto and once named by the FT as among the world’s Top 50 business thinkers, said “Chris Worth says it all, and says it smarter and better than anyone I’ve ever read – this is where the web is going.” (I’m mentioned in the book.)
Duncan Collins, who co-designed the UK’s Investors in People standard and Business Growth Training working with Ministers in the British Government’s Cabinet Office: “Chris is the best writer I know – he can write copy that sells straight off the page! ”
Neil Goulder, who acted for HRH Prince Charles as CFO of the Prince’s Foundation said: “Chris has an incisive and inquiring mind that goes far beyond marketing – and is certainly the best copywriter I know in London today.“