After many years of up-and-down freelancing, I decided to write down what I’d learned about finding clients, winning business, and working out what you do best – in other words, how to turn a life of odd gigs into a sustainable business with regular revenues.
It turned into a three-year labour of love that teaches a general method for reaching a £100,000 annualised income in around three months, with detailed tasks and checklists for each day: the workbook 100 Days, 100 Grand.
It’s a 1,200-page paperback, in full colour with over 100 professionally produced illustrations. I wrote all the text (obvs), sketched all diagrams, and did my own typography. It’s available as a single book, or with its parts (sections to be worked through in one- or two-week stints) split into separate volumes (the Partwork edition).
It’s helped several thousand freelancers to a more enjoyable (and more profitable) life, while the thump on the table proves to any prospect that I’m capable of doing Big Stuff.
Typography and graphics were important, since I designed the book to be fun to scribble in. A palette of 12 colours creates a unifying theme between the book’s ten main sections.
I also sell the workbook with bonus posters and books as the 100 Days Plus Pack. The posters summarise each section’s main points and diagrams, with a listing of chapter headings.