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Ad agency positioning paper

Introuction and Exec Summary

INTRO: One data point is an event. Two are a series. Three are a trend.

And sometimes, three’s all you need.

While we at Scorch like quantitative research and nerdy number-crunching as much as the next creative agency, Big Ideas in advertising don’t always need Big Data. With teh right approach, a thin dataset or sparse information doesn’t have to limit your understanding. Far from it: it can point you in a new direction, freshen your knowledge, enable innovative campaign ideas.

It’s called anecdotal research. Interesting questions, creatively researched, and intelligently answered. it doesn’t skimp on the analysis part: our approach uses econometric and statistical methods rarely seen outside seven-figure advertising budgets. But that’s what brings the fun in: you see everyday facts and figures from a completely different angle. Which is, of course, where true insights tend to hide.

Carrots, sticks, and sticky carrots
The winter of our (dis)content
Sometimes you don’t need to measure it
From the head to the heart