Entity resolution fun articles
An article series riffed on the client’s value proposition of “entity resolution”: discovering a person or company’s actual status by piecing together disparate bits of unstructured information like geographical location and alternative names. A great client let me have some fun, with characters from Cookie Monster to Colonel Sanders.
Cookieless marketing Part 1
INTRO: Safari’s done it. Mozilla’s done it. Chrome is doing it now. And by Summer ‘23, everyone else will have to do it, too – because fresh laws are coming in to force the issue …
Cookieless marketing Part 2
INTRO: Back in the Ye Olde Worlde of Cookies, tech-savvy marketers used TMSs – Tag Management Software – to pass data between their sites and the ad-serving technologies, analytics applications, and social media platforms they’d formed partnerships with …
Perpetual KYC
INTRO: In Neal Stephenson’s classic novel, The Diamond Age, Judge Fang and his Confucian colleagues need a break after a hard morning in a Shanghai courthouse. So they head down the Bund to a restaurant they refer to as “The House of the Venerable and Inscrutable Colonel” …
Chris does Content 