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A study for sustainable aviation fuel

In my “Discount McKinsey” mode I researched and wrote a sizeable report on SAF – sustainable aviation fuel – for Danish innovators Topsoe, working with Copenhagen agency Klausen & Partners. I used a PESTLE analysis – political, economic, social, technological, legal, and environment – and combined the effects of public policy, the travel market, and engineering innovation from interviews with 13 industry experts, summarising insights as an “eightfold challenge”.

Front cover and CEO intro
Contents and Executive Summary
Insights and industry analysis
Research findings and graphics

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