IBM e-business launch concept
What happens when a campaign concept hits the mark, is loved by everyone, and would be simple to execute? Answer: a lot of people want to be involved, and amid a hundred opinions nothing moves forward. But a fave concept is a fave concept. Which is why I keep it in my portfolio. IBM’s “e-business” idea turned Asia on to the true potential of connected technology – empowering action at a distance.
Chris does Content 