Chris and AI

Chris Worth In the ’90s, we browsed. In the ’00s, we searched. In the ’10s, we posted. And in the ’20s, we prompt! Some of us prompt a lot: I use AI every day to plan, research, analyse, and create 2-5x faster. But I don’t use it to write copy – because that’s not what it’s best at. Here’s how I use AI.

The core: AI is not a machine for producing content, but a toolkit for solving problems. It can teach subjects from beginner to expert, summarise documents, write code, sift data – all advantages for knowledge work. But to deliver that value, those tools need to be used effectively, with strong organising principles in a sound ontological framework. That’s how I use AI. (Helped by certs in prompt engineering, data analysis, and Python.) Here’s where CW + AI can help you.

To understand its opportunities. Just as getting the right answers is about asking the right questions, simply knowing where AI can (and can’t) add value is halfway to making it work for you. I can design and demonstrate AI-assisted processes that save resources and solve problems – sometimes in areas you hadn’t thought of.
For effective prompt engineering. Garbage in, garbage out – which is why prompt engineering matters so much to quality output. I use best practice for creating, assessing, and improving prompts (a precise prompt can hit 1,000 words plus) that fit your output requirements accurately and completely.
To create prompt applications. A “prompt application” is a series of guided statements: a to-and-fro with the machine that delivers a specific outcome. Once written, a prompt app can be used over and over. It’s where creative content and business processes meet.
To build agents that do work for you. The System Prompt is your AI’s personality – and it can be changed. Designing and testing agents and agentic flows give you an inhouse AI infrastructure that knows what your company believes and how it behaves, a tool your people can use for competitive advantage.
As a research partner for sourcing data. Searching and summarising academic literature with verified datasets, the value proposition you offer to customers can be backed by real-world findings, meaning you get original research that takes your content next-level.
To set optimal templates and formats. Using AI to plan outlines, themes, subjects, and narrative structures gets you to draft early, letting us agree a final shape for your creative content with all the blanks ready to fill in. It’s the best of both worlds.
To give long-copy pieces logical sequence. Most of my work is long-format whitepapers and thinkpieces no machine can write – but that doesn’t mean AI can’t help. On the contrary: AI is my tool for checking coherence, consistency, conceptual resonance, all the good stuff. Leading to documents that get read, shared, and quoted.
To produce data-driven charts, graphs, and insights. AI’s data-grokking features Iet me turn raw data into engaging graphics that illustrate market landscapes, quantitative and qualitative developments, and deeper economic megatrends.
To produce original license-free images. AI-created illustrations add fun and colour to a piece of content; as original creative works they’re also free to use without licensing and won’t be seen elsewhere.
To make sense of and reformat existing content. With AI, a content refresh can go beyond rewriting: you’ll get audio, video, presentations, and pictures – whatever works for your business today, saving you time and money.
To set written content to other media formats. If you want a video script or presentation produced, AI tools can add backing visuals, engaging video, mood music, even the talking head that reads it or virtual actors that perform the camera directions. AI today is a creative studio at a competitive price.

The real value here: you get the right skills, mixed in the right way. By combining the soulless accuracy of machine intelligence with the creativity of human experience, I offer content with the best of both worlds. (I can’t produce 1,000 words a minute, but AI can; AI lacks the embodiedness, emotion, and involvement of the real world – but I don’t.) If that’s a service you’re interested in, contact me.

Based: London, United Kingdom
Phone / WhatsApp: +44 (0)7876 635340
Email: contact Chris
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