Plans you can buy

Get your content marketing lean and mean with Chris Worth.Interested in more than a one-off project? Try one of my monthly content marketing plans. Each is a fixed-cost ongoing programme of content marketing that creates and connects a nurturing pathway … taking the reader from cold prospect to confirmed customer. Once you’ve agreed a scope and start date with Chris, hit buy this plan to pay for the first month and get your invoice.

Plan 1: Monthly ideas paper

1Thinkpieces like White Papers and Briefings add authority to your business (because you’ve commissioned outside research) and increase response from your email campaigns up to 10x (because a custom-created piece of work has high perceived value.) Each month, I quiz an agreed dataset for insights (from your own work or public sources) then write them up with easy-to-read charts and graphs in a way that makes your product or service the hero.

In addition to this core consideration content, Plan 1 includes several SEO-friendly blogs and articles that point to it from elsewhere on the web and Calls-to-Action (Tweets, Statuses, Calls-to-Action) to broaden its audience.

WHAT YOU GET:

  • Monthly research paper (2000-4000wds) for your chosen audience
  • 3 x SEO-friendly inbound marketing pieces (500-1000wds each) with keyphrases
  • Set of Tweets and Statuses for your social media sharing (6-9 suggestions)
  • Outgoing email (subject, body text, and links) for your mailing campaign
  • Web copy (1 page) for your landing page with download Call to Action

This plan offers you 0.20 FTE (about 3-4 days/month) and delivers the paper itself, assorted social media content, an outgoing email in your preferred format, and a page of web copy introducing the download at your site. (I can work with your mail provider or Content Management System as needed.) A different subject (it can be one you choose) each month. Minimum commitment: 3 months.

Monthly cost: UK£2,750 + VAT @20%
Buy this plan

Plan 2: Monthly campaign

2This plan offers everything in Plan 1, and adds email campaign management and analytics. Making the most of your marketing takes extra effort, and many companies don’t do it beyond collecting web stats and response rates.

Outsourcing the task gives you those figures in more context: in a well-written monthly report that shows you what worked, what failed, and what opportunities came up. Letting you make marketing decisions with greater confidence.

WHAT YOU GET:

  • Monthly research paper (2000-4000wds) for your chosen audience
  • 3 x SEO-friendly inbound marketing pieces (500-1000wds each) with keyphrases
  • Set of Tweets and Statuses for your social media sharing (6-9 suggestions)
  • Outgoing email (subject, body text, and links) for your mailing campaign
  • Web copy (1 page) for your landing page with download Call to Action
  • Campaign launch from your preferred software
  • Collated web and email response statistics
  • Results report with summarised findings

This plan adds about 0.33 FTEs to your team (about 6-8 days/month) and delivers a monthly paper, assorted social media content, an outgoing email, mailout to your database, a landing page of web copy, combined campaign statistics for both email and web, and a written report delving into those statistics for further insights into audience behaviour. Minimum commitment: 3 months.

Monthly cost: UK£4,500 +VAT @20%
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Plan 3: Monthly content marketing

3This plan includes everything in plans 1 and 2, extra social media content, and content creation on your own website, intranet or extranet.

Comparing your web and campaign reports with trends across social media and search, I look for opportunities to expand your website – creating new sections and pages on topics we know people are talking about. Harvesting demand across the web and bringing it to your site… while expanding your site’s footprint in search results for all time. The insights uncovered in your research may spawn a sequence of blogs. Or custom pages putting findings into context for different business sectors. Whatever works.

WHAT YOU GET:

  • Monthly research paper (2000-4000wds) for your chosen audience
  • 6 x SEO-friendly inbound marketing pieces (500-1000wds each) with keyphrases
  • Set of Tweets and Statuses for your social media sharing (6-9 suggestions)
  • Outgoing email (subject, body text, and links) for your mailing campaign
  • Web copy (1 page) for your landing page with download Call to Action
  • Campaign launch from your preferred software
  • Collated web and email response statistics
  • Results report with summarised findings and recommendations
  • New web content (8-12 pages) making use of findings

This plan gives you around 0.5 FTEs and approximately 10-12 days of effort each month. It leads to a monthly paper, an outgoing email, mailout to your database, assorted social media content, landing page, combined campaign statistics and written report, and 8-12 pages of fresh content for your site each month (pages, blogs, or articles). Minimum commitment: 6 months.

Monthly cost: UK£7,500 + VAT @20%
Buy this plan

To explore any of these content marketing plans, contact me today.