Talks/presentations

Unaccustomed as I am to public speaking, I’ve given talks at various conferences and universities, most of which went down well. Here are those where the slides make sense.

Sites for Surgeons

A presentation to consultant clinicians and partners of Europe’s largest healthcare partnership, Circle, detailing the questions they should ask of any web provider. (It led to me setting up my team of techies and creatives, The Web Practice.) Here’s the presentation.

Marketing from the Real World

A presentation to MBA students at Warwick Business School as part of a marketing module. It demonstrated that marketing strategy isn’t separate to business strategy, although it’s often treated as such, and suggested some tactics for melding the two. Here it is.

Darwinian copywriting

A talk given over the web and to several private-sector organisations when companies were first trying to make sense of pay-per-click. Here’s the presentation.