The Gentle Dentist

When a London dental surgery wanted to engage the gay community, we decided to take a light-hearted approach to a matter most people would rather not think about. A series of rotating banners – on the front page of the Gay Times website – delivered a clickthrough rate four times average. Here’s the PDF with the full campaign; a single execution is below.

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Headlines

Big girl’s blouse?

Try dentistry with a great big hug.

The Gentle Dentist. Antonia Paolella and associate specialists.

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