Iomega brand campaign

This concept never made it into print when Iomega was a client, but everyone liked the idea: household objects transforming floppies (remember them?) into the then-huge-capacity 100Mb discs of a Zip drive. And no headline or logo. Ah, those were the days.

Execution 1: “Mincer”

iomega_mincer

Execution 2: “Juicer”

iomega_juicer

Execution 3: “Creamer”

iomega_creamer

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