IBM RS/6000 “Thunking” ads

One of those “I can’t believe it ran” campaigns. A naughty association between two activities common to geeks made it into Singapore’s national newspapers.

Execution 1: “Blind”

Head: STOP THUNKING OR YOU’LL GO BLIND.

thunkingblind

Copy: Thunking – converting your 32-bit apps into 64 bits – hurts. That’s why IBM’s 64-bit RS/6000 with AIX 4.3 is completely 64-bit: hardware, operating system, middleware, and application enablement too, letting you run both your new 64-bit and your old 32-bit UNIX apps at the same time. So now yu can migrate to 64-bit computing at your own pace without staring into a monitor night after night. Call 1800 320 1975 for your info pack on how to do it. Solutions for a small planet.

Execution 2: “Growth”

Head: THUNKING WILL STUNT YOUR GROWTH.

thunkinggrowth

Copy: Thunking – converting your 32-bit apps into 64 bits – hurts. That’s why IBM’s 64-bit RS/6000 with AIX 4.3 is completely 64-bit: hardware, operating system, middleware, and application enablement too, letting you run both your new 64-bit and your old 32-bit UNIX apps at the same time. So now yu can migrate to 64-bit computing at your own pace without putting your business growth plan on hold. Call 1800 320 1975 for your info pack on how to do it. Solutions for a small planet.

Execution 3: “Sore”

Head: TOO MUCH THUNKING WILL MAKE YOU SORE.

thunkingsore

Copy: Thunking – converting your 32-bit apps into 64 bits – hurts. That’s why IBM’s 64-bit RS/6000 with AIX 4.3 is completely 64-bit: hardware, operating system, middleware, and application enablement too, letting you run both your new 64-bit and your old 32-bit UNIX apps at the same time. So now yu can migrate to 64-bit computing at your own pace without straining tendons at the keyboard. Call 1800 320 1975 for your info pack on how to do it. Solutions for a small planet.

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