Database consultancy: nurturing content

A database consultancy outside London used my content ideas and copy for a number of nurturing blogs and PDF papers, awakening clients to the idea that client data isn’t a cost to be managed but a resource to be leveraged. (Please note full content isn’t available here, since it’s the property of the client by agreement.)

Blog: Whisper to your data

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Paper: Which metrics to measure

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Blog: Pain into Campaign

pain_into_campaign_1pain_into_campaign_2
Paper: Get to know your customers

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