Unlike most copywriters, I post a rate card, so clients can get an idea of costs. No, I’m not the cheapest option. But if you think professionals are expensive, wait until you hire an amateur.
My single-day rate is £995 (+VAT). Expenses apply to travel outside London and any third party costs agreed. For new clients, payment terms are generally upfront; Euro and US dollar rates are available for clients in the EU and USA. For 3 or more days, there’s a 20% discount: £796+VAT.
Day rate is the way to go if you know the scope of your project and need someone with a bit more oomph than a standard ex-agency copywriter. It works for one-off ads and mailings, brochures, plain prose, and web content.
For projects where you’re not sure of the resource req but know it’s going to be longer than a few days, I sometimes work on a fixed project fee. Risk is shared, with the upside that you know what to budget for upfront.
A project-based fee is useful for large web builds, content buildouts, research projects, or big-kahuna marketing strategies where the brief is fixed. Further discounts from day rate (up to 50%) apply to longer bookings; you don’t have to take all the days in one go.
If you’re looking for a marketing resource capable of handling multiple projects over a period of months (the way I prefer to work) a monthly retainer of £2,750-7,500 (+VAT) gets you a set number of days each month for your business, giving you the resources of a small marketing department for a cost lower than a single FTE.
Retainer rates are for clients with ongoing campaigns, projects, or programmes needing a set of actions completed each month.