This concept never made it into print when Iomega was a client, but everyone liked the idea: household objects transforming floppies (remember them?) into the then-huge-capacity 100Mb discs of a Zip drive. And no headline or logo. Ah, those were the days.
Execution 1: “Mincer”
Execution 2: “Juicer”
Execution 3: “Creamer”
