I wrote several campaigns across print and online media for the Southeast Asia and Western Europe markets. IBM’s RS/6000 server was the aggressive big-boy box as the web unfolded across the developing market for high-end web servers, and the voice I adopted was selfconfident and pushy.
This print and banner campaign ran in tandem across magazine and website media. Running in some of Asia’s most-read English-language newspapers, the campaign was seen by an audience of over 2m. Here’s the campaign.
This more tactical banner campaign ran across Europe in several languages, playing off both the RS/6000’s role in the server room and the broader IBM e-culture campaign. Here are the banners.
The infamous Southeast Asian “Thunking” print campaign. Three print executions in newspapers contrasted one unpopular activity among IT guys… with the subtext of a slightly more popular one. Here’s the campaign.
This UK banner campaign was for a technical audience. IBM’s UNIX box is tough enough for today’s enterprise, but lacked mindshare; these banners ran on sites frequented by CIOs. Here’s the banner campaign.