BMW seasonal mailer

As part of a Christmas advertising push in Singapore, I wrote this mailer to sync with the print campaign’s aspirational feel.

Head: Remember Christmas as a kid?

First reveal: First you wanted a marvel of hi-tech engineering. (Visual: toy robot)

Second reveal: Then you wanted a powerful vehicle that could take you anywhere. (Visual: toy spacecraft)

Third reveal: Then you wanted something to make every other kid envious. (Visual: bright red tricycle)

Fourth reveal: And now you’ve got what you always wanted. (Visual: BMW logo.)

Season’s Greetings from all of us at BMW.

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