As part of a Christmas advertising push in Singapore, I wrote this mailer to sync with the print campaign’s aspirational feel.
Head: Remember Christmas as a kid?
First reveal: First you wanted a marvel of hi-tech engineering. (Visual: toy robot)
Second reveal: Then you wanted a powerful vehicle that could take you anywhere. (Visual: toy spacecraft)
Third reveal: Then you wanted something to make every other kid envious. (Visual: bright red tricycle)
Fourth reveal: And now you’ve got what you always wanted. (Visual: BMW logo.)
Season’s Greetings from all of us at BMW.