Marlboro After Dark

With ever-fewer media options, the greatest tobacco brand of all directed its funds towards a Europe-wide programme of live events and competitions – under the banner of strictly-over 10 smokers’ site After Dark created by Leo Burnett’s ARC. A 3D experience using the metaphor of a cityscape to explore bars, clubs, and other venues, I helped map out the site’s basic IA and interaction models, plus the detail of its copy and content.





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