Tomorrow’s Content: Combine PR and CM

This Midlands agency asked for a piece of content that illustrated the common ground between public relations and content marketing. I was responsible for all copy. (Please note full copy’s not available since the PDF is their property by agreement.)

Thinkpiece: Combine Public Relations and Content Marketing


Executive Summary

Ask your sales team what they want most from marketing and you’ll hear: “Leads!” A fresh lead turns into a prospect then a customer. Lead generation is a sales metric. Conversely, Public Relations (PR) – communication of a positive brand image through trusted channels – isn’t seen as leading to a sale. Nor is Content Marketing (CM): the creation of informative text and graphics. It’s designed to provide answers, not sales.

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