A database consultancy outside London used my content ideas and copy for a number of nurturing blogs and PDF papers, awakening clients to the idea that client data isn’t a cost to be managed but a resource to be leveraged. (Please note full content isn’t available here, since it’s the property of the client by agreement.)
Blog: Whisper to your data
Paper: Which metrics to measure
Blog: Pain into Campaign
Paper: Get to know your customers
