Freelance consultant? Why you should take credit cards

Pay online by debit or credit card.Professional services like consulting and copywriting aren’t sectors you’d expect to accept credit cards; you can hardly imagine a sharp-suited ex-McKinsey guy or interim marketing director whipping out a card reader. Or can you?

I’ve recently started taking credit cards through my site Chris does Content, and it’s had a surprising effect. Not so much for longstanding clients on retainer (although they have the option) – but in the first month after setting up card payments I’ve had several clients buy single days of my creative consultancy by card.

Why? I’m guessing three things matter:

To escape the hassles of overseas PO’ing. With the vast majority of consulting-type tradespeople limiting their market to their own country or city, taking cards expands your market with little effort. (The clients who’ve taken it up so far are in France and Taiwan.) I’ve always had an international roster, but not everyone’s lucky enough to have a background and contacts in Europe and Asia; taking cards exposes you to that broader audience.

To enable faster response. If someone’s putting me on their credit card, I know they need stuff fast – and if schedule allows I can usually move them to the front of the queue. With basically zero argument to be had over payment cycles, a exchange of emails is all it takes to get things started; how’d you like 2,000 words of SEO’d up copy 24 hours after first contact? Can do.

To take advantage of extreme discounting. I’m currently offering a 25% discount for one-off projects paid for by card, and it seems to benefit both sides – the client gets a competitive price, I get paid in 3-5 days instead of the 60-90 day payment cycles many EU businesses work on.

If you’re on your journey towards being a six figure freelancer, it’s a useful addition to your payment options. Give it a go!

Kindle Fire: up in smoke?

I love my Kindle with a passion. In less than a year I’ve got whole libraries on there; I get The Economist delivered to it; I’ve put a library of classics referenced by historical era and geographical origin on it that I’m sure I’ll get round to reading someday.

But I won’t be buying a Kindle Fire. And usability expert Jakob Nielsen has put his finger on why.

The Fire is a tablet, not an e-reader. It’s a computer, a general-purpose device. And any jack-of-all-trades instantly loses the stuff that makes it special, just as a camel is a racehorse designed by committee.

With my bog-standard Kindle, it’s some gestalt of the e-ink display (no backlight, just like paper) and the few bars and buttons (they turn a page, do nothing else); it feels like a book, reproducing the experience of reading without the silly (Hi, Apple!) cheese-graphics of wood-grained bookshelves and leather-stitched edging. Just as 80s-era text adventures gave you the feel of wandering around Zork without a graphic ever being needed, a Kindle celebrates the book by not trying too hard to be one. It’s a bluesman, not a cheesy tribute band.

And yet, of course, I’m tempted. I like hi-res colour screens more than most people (I run a full 2880 x 1800 on the Windows partition of my Mac.) And the Kindle Fire is new, always appealing to a techhead. But I’m older and wiser about these things today, because…

… I’ve been here before.

About a decade ago, seduced by a colour screen and animated apps, I traded my PalmPilot for an IPAQ. (Remember them?) At first I was excited by the colour screen and a version of Windows that fitted in my pocket (sort of); something that could run Word and Excel as well as keep my calendar.

The excitement lasted all of two days. It wasn’t even a week before I started missing my Palm.

The Zen-like simplicity of the Palm 5 (the last one I owned) was what the IPAQ – and today, the Fire – is missing. The Palm really fitted in your pocket, and didn’t even weigh you down. The battery lasted for weeks. The black-and-white screen and crisp text just worked. It had that essential subset of functions you needed each day with the option to add more only as you wanted them. No palmtop or phone has ever been as useful as my little Palm, and I miss it even today.

The Zen of e-reading is the same, as long as you stick to the e-readers. Don’t ever assume reading a novel on an iPad or Fire is going to be the same experience: they’re heavier, more complex, and backlit, more tiring on the eye than any e-ink page and not like a book.

To be honest, I’m not sure how big I am on the whole tablet phenomenon to start with; I’m a content creator, whereas most people are content consumers, and pads are for consuming.

And there’s the rub. Seduced by the splash of colour, pads and tablets may well kill off e-readers: not much room for a specialist in a world of good-enough generalists. The Kindle phenomenon won’t go away, but reading books on a backlit screen with fixed pagination just isn’t going to be the same; if it was, all books today would be published in PDF. e-ink companies are already having problems; electronic paper just isn’t glamorous enough for a world that doesn’t read much. But I’m not making the same mistake I did a decade back.

I’ll keep on loving my Kindle, and may well be loving it long after the technology is obsolete.