So Ken Clarke and Eric Pickles have joined David Cameron’s Shadow Cabinet. What’s he trying to do – make the Tories the party of FAT people?

I suppose it makes sense. With obesity an increasingly weighty problem in the UK, fatties are an important voting bloc, and of course they’re hugely over-represented in the demographic Cameron needs to reach most – the feckless poor. It’s a good strategy. Win the fatties, and you win the election.

David Cameron is reaching out to the big hitters, with a couple of heavyweight political appointments. Let’s hope his arms are long enough to go round them.