Views around the world

Here’s something I didn’t know before, learned while researching a new phone. Do you know that the algorithms in digital cameras – the software that works on the raw image before you see it, blurring harsh stepped edges and sharpening contrasts to give a more ‘pleasing’ digital image – are different for consumers in different markets? Traditions of art and visual experience around the world mean the consumer’s definition of what constitutes ‘pleasing’ varies. Interesting.

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