Beating alcohol (senseless)

I wish I had an addictive personality.

To any creative, alcohol is more a professional tool than a personal vice; campaigns get greater after a bottle of Rioja, headlines and copy flow more freely. There’s scientific backing for the process, too: alcohol is a depressant, but the first thing it depresses is your inhibitions, allowing creativity to flood and the essential stuff of Big Ideas to make it onto an A3 pad in Magic Marker.

But at Christmas I decided to cut down my alcohol intake, and that was that. It wasn’t even difficult. I cut down to a glass a night and none midweek, and that was ALL. I wish it’d been harder.

Hey, I’m not going to bill anything in January, anyway. Sobriety rules!

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