First post of 2008, and it’s about Hugh McLeod’s social objects. A social object is anything at the epicentre of a social activity – a bowling date, a love of Star Wars, a new baby, and so on. It’s a more important bit of thinking than you might imagine. After all, what is Facebook but an infrastructure for social objects?
Chris does Content – London based copywriter and content marketer
The website of Chris Worth, marketing hobo.
