I’m not sure if I’ve ever seen a copy of The Daily Express without Madelaine McCann on the front page.
Of course, the Daily Express could be worthily trying to keep hope alive, by selflessly keeping her in the public consciousness.
Or – and far more likely – it’s more more in common with Diana and the Daily Mail, or Keeley with the ‘Sun’, or … Jade with ‘Heat’ magazine. Using boobs or celebrity to sell tabloids; well, that’s okay. But a little girl? Worse, one who’s almost certainly dead?