OK, enough of the Onion-style headlines already. But it’s true: it’s been a really good day on the EBE assessment. My disparate grab-bag of data has yielded a real story of how one company beat strategic hell by erecting barriers to entry over a decade of global expansion, reporting and working with global GDP and macroeconomic trends while they were at it.

12 pages of pure genius, needing only the text polished and figures turned into graphs and barcharts tomorrow. Whoever thought ‘Marketing services companies suffer from high x-inefficiency’ would make such a good headline?

Damn, I’m good.