Well done, Alex! The Million Dollar Homepage reaches seven figures, thanks to an eBayer who valued the last hundred pixels at $380 each.
What’s often forgotten in such brilliantly-simple ventures is the work that goes on behind the scenes – the endless effort needed to make an ‘overnight success’. Alex Tew has constantly publicised his site and idea, giving up to a dozen interviews a day worldwide – it wasn’t the hardest $1m ever made, but nor did it come as easily as most people think. It’s not in the idea, but the execution.