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The website of Chris Worth, marketing hobo.
Browsing All posts tagged under »copywriter«
The Hundred Year Club
Here’s an idea I’m developing: a plan for living a healthy lifespan of 100 years. Here’s my reasoning. I don’t want to die – ever. But attaining immortality is like any other human endeavour; it’s a project of many parts. So the first part is to work out what it’ll take to be independent, healthy, and […]
The trouble with Harris & Hoole
May 8, 2013
There’s a new chain of coffee shops in town, which I’d normally regard as a major event: I like coffee but limit myself to one cup a day, so it’s got to be a good one. I recently tried Harris & Hoole‘s London Bridge outpost and it’s exactly what a hip independent coffee shop should […]
£100k to £10m: a ten-year project
May 3, 2013
Given my modest life goals, I’ve been thinking about how achievable a rich but not ultra-rich level of wealth really is for the average middle-class taxpayer over the course of his working life. So I’m exploring a challenge-to-self: can one individual, operating alone with a job and a bit of capital, build a £10m wealth portfolio in […]
Twelve skills for surviving in the postnuclear wasteland
April 25, 2013
If we’re really headed for a nuclear apocalypse, would you want to survive? I would. And if you’re not zonked into your component molecules by the blast itself, so would you. Survival is a natural human instinct. But today’s civilised city-dweller, with his supermarkets and indoor plumbing, isn’t naturally equipped for life in the postnuclear […]
Google AdWords: expect to pay
April 24, 2013
Google’s AdWords is an amazing business: an intrinsic part of the pricing model is that prices automatically rise to the maximum level the market can support. As a marketer, that means Google isn’t leaving much on the table – what economists call “minimal consumer surplus”. But there’s a flipside: the maximum the market can pay […]
Money: how much is enough?
April 22, 2013
How much money would make you happy? I’ve got an exact figure: £3-5m. But why? First, it’s realistically achievable. A salary beyond two but within three SDs from the mean, some investment and tax planning savvy, and long-term property and equity markets that regress over time to a steady 3-5% or so make it do-able for […]
The coming apocalypse: seven billion reasons
April 22, 2013
Some say I’m cynical. Actually I’m not: all I do is try harder than anyone else to see the world as it really is. Here’s the truth of it: I’m a happy person. I think the UK is the greatest place in the world to sleep soundly, build a business, or be a citizen in. Which […]
The simple life
April 3, 2013
I had a fantastic life in my 20s. I lived in the great cities of Asia and Europe; flew B-class, stayed in Five Stars, built a network of contacts and clients that keep me gainfully employed to this day. The last few years working for myself haven’t been like that. So why don’t I miss it? The answer […]
My 1200-ish punch-and-kick workout
March 6, 2013
I do a bit of Krav Maga, a flexible combat art from Israel. A lot of it’s drawn from boxing, and I like it because a) it’s simple, no bowing philosophical stuff; and b) it keeps you in great condition, pushing you into a balance of strength/speed/stamina in both core and outer.* With my heavy bag […]
The 99kg challenge
February 15, 2013
Having just got rid of 80% of my library, I’ve set myself a new challenge: by the end of the year, everything I own will weigh less than 99 kilograms in total. Why? Because it’s refreshing. I’ve always been a minimalist, but home ownership and relative affluence lead to surprising volumes of clutter in your […]
Felicity J Lord: a tale of a tragically incompetent lettings agency
January 26, 2013
Working outside London much of the last year, I rented my house in the capital through supposedly reputable, but in reality appallingly inept, lettings agency Felicity J Lord. This ditty documents my (frustrating) experiences over the past year. In my opinion, it’s been not merely the worst estate agency, but in fact the worst company of any description I’ve […]
Can you help send me into space?
January 11, 2013
Just for a laugh, I’m trying to go into space. If you can help, please click to vote me into the initial trials. Thanks! https://www.lynxapollo.com/en_GB/24494/chris-worth
Bowie back in business
January 9, 2013
Ha ha, it had to happen: Bowie’s back, taking the music business by surprise. No announcement, no tour dates, not even a Tweet: it’s just what he’d do, isn’t it? That’s why some reviewers saying the new song doesn’t break new ground the way so many Bowie albums did (the plaintive vocals of “Heathen” come to mind). […]
January 3, 2013
Just added my latest paper to my portfolio on Emotional Loyalty, which was also featured in The Guardian recently.
2012: moments to remember
December 29, 2012
2012 wasn’t a bumper year for the UK - hitting the third trough of a triple-dipper, socialism and its henchman the Public Sector on the rise (again), and business and consumer confidence beating their foreheads against the wall sobbing. But it was an OK year for me. (Of course, my definition of “ok” is any day […]
Costing the Jack Reacher lifestyle
December 27, 2012
On the surface, a lot of guys will find the Jack Reacher lifestyle attractive: self-sufficient loner, no ties or responsibilities, just a rugged individualist living life his own way. A fair few of us without many ties to government will empathise. But is it reasonably possible? For example, I’ve spent a large chunk of my working […]
Still an insult, no longer an offence
December 14, 2012
Finally! The word “insulting” has been removed from the UK Public Order Act’s offence of “threatening, abusive or insulting behaviour”. It’s about time: like all laws written with the best of intentions, it’s been abused time and again to bring people who merely disagreed with a litigious person into a cowed defensive posture. It’s not […]
Circle: healthcare through a glass darkly
December 5, 2012
Sometimes, investing is really simple. You just look at the numbers, then look at the people. My former client Circle‘s CEO resigned yesterday, and his statement – full of qualifiers about how “the board had agreed” – delivers a clear message that he was pushed. A few big numbers confirm why. I decided two years […]
The result: America stays blue
November 7, 2012
It’s not the way I’d have played it, but if rural white Iowans voted for a black metropolitan lawyer by a wide margin there’s no doubt America’s democracy works…. and its people are the ones in control. Well done Obama!
Kindle Fire: up in smoke?
November 6, 2012
I love my Kindle with a passion. In less than a year I’ve got whole libraries on there; I get The Economist delivered to it; I’ve put a library of classics referenced by historical era and geographical origin on it that I’m sure I’ll get round to reading someday. But I won’t be buying a […]
May 16, 2013
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