Information architecture sounds hard, but it’s just a structure for the idea – the way everything’s organised, which boxes connect to which arrows and how all the moving parts interact. Big wallcharts abound. Here’s how I do it.

Marlboro After Dark

After Dark was a flagship customer experience site. Innovations included a 3D cityscape concept (which could be ‘flown’ through, years before Google Streetview!) and time sensitivity (the cityscape darkened in accordance with the customer’s time zone.) These images are not clickable to protect client confidentiality. Here’s the plan.

Corrobbo

Corrobbo was a database-driven teamwork and workflow application designed to do one thing: keep ad agency teams on the same page. Basically, it’s the manila folder or ‘job bag’ owned by the project lead, but in a place where the right people can see it. But making it that simple took a year of work. Here’s the plan.