Rapide Anti-Social Media
Moments of Truth company Rapide commissioned a White Paper on a key message: once bad news hits the blogosphere, you’re lost. This paper compared the 96% of customers who’ll never complain to you directly to the 95.7% of people within one Standard Deviation on a normal distribution, and demonstrated how important the other few percent may be to getting your message out. Here’s the paper (2.26Mb PDF.)
