My sites are built on a few principles: a structured information architecture, flexible Content Management Systems, and a consistent copy strategy. Here are a few sites I played a big part in.

Nicholas Boyle

Another Web Practice website – this time for top gastrointestinal surgeon Nicholas Boyle. I designed the information architecture (45 pages over 8 sections) and wrote most of the copy sitewide. Here’s a sample.

Levy Heart Health

A website for a client of my team of techies and creatives, The Web Practice. Dr Levy is an eminent consultant cardiologist in Manchester. I handled initial needs analysis, information architecture, and substantial chunks of copy and content. Here’s the site.

The Web Practice

Naturally I wrote the site for my team of techies and creatives, The Web Practice. Based on our own build of CMS infrastructure, the site and brochure divides the team’s services into 9 areas of interest to professional clinicians. Here’s what it looks like.

BWL website

The Business Wealth League, a networking club for small businesses, hired me to write all the copy (totalling over 100 pages) for its customer-facing and members-only websites. Here’s a sample.

Investor Dynamics

The site for media tracking and analysis consultancy i.d  took a lot of writing – one main site plus two subsites for its products, a total of 15 customer journeys multiplied by 3 industry sectors. I wrote all of them.

Circle

Circle is Europe’s largest healthcare partnership. In 2009-2010 I rebuilt an 11-page brochureware site into a 400-pager backed by a custom CMS. Here’s what it looked like.

Fallout New Vegas Tour

A custom blog site based on a real-world tour of locations in a bestselling XBox game. I wrote 30 pages and approximately 13,000 words of copy.  The site gained over 200,000 pageviews and 21,000 video downloads in its first eight weeks. Here it is.

Espresso Stories

Espresso is a database-driven fun site for budding authors. The idea: write a story in 25 words or less, assign it a genre, then let people vote on it and see if it bubbles to the top of a Top 100 list. With pageviews of up to 150,000/mth, over 2000 registered authors, and some 6000 bite-sized stories published, it’s added some fun to the days of many thousands of people. Here’s the site.

Equant launch site

When the newly-branded and spun-off Equant launched its own website, the “What’s Next?” positioning broadened to the all-purpose (and phonetically interesting) ‘Equant answers‘, which I took into postcards and DM too. Here’s the launch site.

Global One

When France Telecom’s IP/IT consulting organisation (initially known as GlobalOne) started forging its own identity, it asked for a catchy brand idea that would work across print and web. The idea I gave them, later rolled out into campaigns, Q&A applets, and email marketing, was “What’s next?” – a simple invitation to interact that led the customer to and through the experience. Here’s the site.