Who I am

I’m Chris Worth. At heart I’m a copywriter – in a decade overseas, I wrote over 200 campaigns for top-10 advertising agencies including Ogilvy & Mather, Leo Burnett and TBWA. Today, I combine killer copy with information architecture for sites spanning thousands of pages and research analytics involving millions of data points. But it all starts with the words. See what people say about me.

What I do

I do stuff for marketers – from single-serving print ads to big-kahuna websites. (For which I’ve won multiple awards and judged the One Show, advertising’s Oscars, in New York.) Outside marketing, my plain prose includes an essay series that reached 300,000, a Special Letter of insider’s newsletter SNS for 10,000 C-level execs, and speechwriting for a major ad agency’s CEO. See my portfolio.

• Web, print, and broadcast campaigns storyboarded and written
• Large-scale websites and web content delivered and search optimised
• Customer Relationship Management programmes created and managed
• Brochures, features, and articles written and edited
• Information architecture and web applications defined and documented
• User experiences and customer journeys defined and mapped
• Research and consultancy reports compiled and edited
• Speeches and presentations planned and created

How I do it

My niche is the hard stuff: briefs other creatives consider a bit … complex. Econometric modelling and statistical analysis using a hundred-plus methods are on my CV, thanks to an MBA from global-top-1% Warwick Business School. I’m also an experienced information architect, with the organising principles, navigation design, and interaction models of several major web applications under my belt.

So that’s my approach: get the framework first, next write the copy plan or information architecture, and only then create the content. Sounds slow? It’s fast. Because the way ahead is clear straight off the blocks.

Who I work with

Sectors I’m conversant with include technology, software, telecoms, healthcare, automotive, aerospace, and financial services. Day rates start at £450 and a monthly retainer around £3k gets you an enterprise-scale web marketing solution for less than one FTE. (See my rate card.)

I like to understand my clients’ hopes and dreams in depth, so I limit my roster to three companies at any one time. If you’d like to be one of them, let’s talk.

Based: London, United Kingdom

Phone: 07876 635340

Email: chris[at]chrisworth.com

Existing clients: log in to your project intranet

Prospective clients: see my portfolio

Contact Chris