Who I am

I’m Chris Worth, a marketing guy based in London. In a decade overseas I wrote over 200 campaigns for top-10 ad agencies in Asia and Europe. These days I combine killer website and marketing copywriting with deep-dive data analytics and high-end information architecture – letting me offer you a marketing service built on hard numbers, deep insights, and keen messaging. But it all starts with the words. Why not hire me as your marketing copywriter today?

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What I do

My stuff for marketers spans single-serving print ads to big-kahuna websites – for which I’ve won multiple awards and judged the One Show, advertising’s Oscars, in New York. But my niche is the hard stuff: those briefs other creatives consider a bit … complex.

Quantitative and qualitative research smarts – I’m trained in over a hundred models and methods – share my CV with an MBA from global-top-1% Warwick Business School; I’ve handled strategic analyses and research reports involving millions of data points. And you’ll find my organising principles, navigation design, and interaction modelling on websites of a thousand pages plus. Here’s some of what I do, or you can see my portfolio:

• Web, PPC, print, and broadcast campaigns storyboarded and written
• Large-scale websites and SEO-friendly web content delivered and optimised
• Customer Relationship Management programmes created and managed
• Brochures, features, and research articles written and edited
• Information architecture and web applications defined and documented
• User experiences and customer journeys defined and mapped
• Research and consultancy reports compiled and edited
• Speeches and presentations planned and created

Outside marketing, my plain prose includes an essay series that reached 300,000, a Special Letter of insider’s newsletter SNS for 10,000 C-level execs, and speechwriting for a major ad agency’s CEO; I also speak at industry events and collaborate on academic papers. See what people say about me.

Who I work with

Sectors I’m conversant with include technology, software, telecoms, healthcare, automotive, aerospace, and financial services. Day rates start at £450 and a monthly retainer around £3k gets you an enterprise-scale web marketing solution for less than one FTE. (See my rate card.)

I like to understand my clients’ hopes and dreams in depth, so I limit my roster to three companies at any one time. If you’d like to be one of them, let’s talk.

Based: London, United Kingdom

Phone: 07876 635340

Email: chris[at]chrisworth.com

Existing clients: log in to your project intranet

Prospective clients: see my portfolio

Contact Chris